The xmahub protocol is a structured, evidence-based 45-day programme that identifies your specific eczema triggers through a personalised assessment, then sequences seven interventions (environmental audit, barrier repair, dietary elimination, flare response plan, sleep and stress management, trigger tracking, and guided reintroduction) in a specific order designed to help you bring your eczema under control across one full skin cell cycle. It is a one-time purchase at £39 with a 30-day money-back guarantee, and it works alongside existing medical care by addressing the trigger identification, dietary investigation, and lifestyle dimensions that clinical consultations do not have time to cover.
What the protocol is
The xmahub protocol is a structured, evidence-based system for identifying your specific eczema triggers, supporting your skin barrier, and creating the conditions for long-term control over one complete skin cell cycle: 45 days.
It's built on three bodies of evidence: the dermatological research on skin barrier function and atopic dermatitis (the clinical name for eczema); the immunological research on Th2-biased immune responses and trigger mechanisms; and the practical experience of what comprehensive trigger elimination, done systematically, actually produces.
It is not a cream. It's not a supplement. It's a protocol: a set of structured actions in a specific sequence, with the reasoning for each action explained.
What's included
The protocol includes seven components.
Your personalised trigger report, generated from your assessment answers, identifies which of the four eczema profiles fits your presentation and which environmental, dietary, lifestyle, and contact triggers are most likely primary for you. This is the starting point for everything else.
The 45-day step-by-step plan breaks the protocol into daily and weekly actions, sequenced so each week builds on the one before it. Week one actions are different from week three actions, and the sequencing is deliberate.
The environmental audit checklist is a room-by-room guide to making your home eczema-safe: bedroom, bathroom, kitchen, and laundry. Each item includes a brief explanation of why it matters and what specifically to do.
The barrier repair stack specifies exactly which emollient ingredients to look for, which products are available at different price points, and the precise application method and timing that maximises effectiveness.
The dietary protocol provides a structured elimination and reintroduction framework tailored to your profile, with specific food lists, reintroduction timing, and guidance on what responses to look for.
The flare response plan is a decision tree for managing acute flares within the protocol, covering what to do when a flare starts, how to assess severity, when and how to use topical steroids appropriately, and how to get back to baseline without disrupting the overall protocol.
The tracking log template is a simple daily log designed for the four-week observation phase, with guidance on pattern identification.
What the protocol isn't
It isn't a medical treatment and doesn't replace your GP or dermatologist. If you have signs of infection, severe eczema requiring systemic treatment, or any symptoms that concern you medically, see a doctor. The protocol works alongside medical care; it isn't a substitute for it, and the NHS route and the UK eczema charities are where the rest of that support comes from.
It isn't a quick fix. The 45-day timeline is set by biology, specifically the skin cell cycle, not by choice. The early weeks are about removing triggers and building routines; the later weeks exist to give your skin a full renewal cycle under those new conditions, which is when your day-45 comparison against baseline becomes meaningful.
It isn't one-size-fits-all. The personalisation from the assessment means the protocol prioritises different elements for different profiles, but all eczema is individual and the protocol includes guidance on how to adjust when elements don't produce the expected response.
Why £39, not a subscription
Chronic eczema is a pattern-recognition problem, not a prescription refill. Once you know what's driving yours, you know for life. A subscription would bet against your progress. A one-time price is the honest version.
£39 sits at roughly the cost of a single private GP appointment, or a month's supply of prescription emollient. We'd rather it be within reach of anyone dealing with eczema than priced as a premium programme. It also covers ground that a 10-minute consultation can't.
The 30-day money-back guarantee means the financial risk is ours. If at 30 days you see no positive change, email hello@xmahub.com for a full refund.