The XmaHub protocol explained — what you get for £39

There are a lot of products and programmes marketed for eczema. Creams that promise clearance, supplements that claim to address root causes, online courses that repackage general advice. It's reasonable to be sceptical, and it's worth being specific about what the XmaHub protocol is and isn't.

What the protocol is

The XmaHub protocol is a structured, evidence-based system for identifying your specific eczema triggers, repairing your skin barrier, and creating the conditions for sustained clearance over one complete skin cell cycle — 45 days.

It's built on three bodies of evidence: the dermatological research on skin barrier function and atopic dermatitis (the clinical name for eczema); the immunological research on Th2-biased immune responses and trigger mechanisms; and the practical experience of what comprehensive trigger elimination, done systematically, actually produces.

It is not a cream. It's not a supplement. It's a protocol — a set of structured actions in a specific sequence, with the reasoning for each action explained.

What's included

The protocol includes seven components.

Your personalised trigger report, generated from your assessment answers, identifies which of the four eczema profiles fits your presentation and which environmental, dietary, lifestyle, and contact triggers are most likely primary for you. This is the starting point for everything else.

The 45-day step-by-step plan breaks the protocol into daily and weekly actions, sequenced in the order that produces the fastest and most sustainable results. Week one actions are different from week three actions, and the sequencing is deliberate.

The environmental audit checklist is a room-by-room guide to making your home eczema-safe — bedroom, bathroom, kitchen, and laundry. Each item includes a brief explanation of why it matters and what specifically to do.

The barrier repair stack specifies exactly which emollient ingredients to look for, which products are available at different price points, and the precise application method and timing that maximises effectiveness.

The dietary protocol provides a structured elimination and reintroduction framework tailored to your profile, with specific food lists, reintroduction timing, and guidance on what responses to look for.

The flare response plan is a decision tree for managing acute flares within the protocol — what to do when a flare starts, how to assess severity, when and how to use topical steroids appropriately, and how to get back to baseline without disrupting the overall protocol.

The tracking log template is a simple daily log designed for the four-week observation phase, with guidance on pattern identification.

What the protocol isn't

It isn't a medical treatment and doesn't replace your GP or dermatologist. If you have signs of infection, severe eczema requiring systemic treatment, or any symptoms that concern you medically, see a doctor. The protocol works alongside medical care; it isn't a substitute for it.

It isn't a quick fix. The 45-day timeline is set by biology — the skin cell cycle — not by choice. You will not see dramatic clearance in week one. You may see some improvement in weeks three and four, and the most significant change typically comes at and after day 30.

It isn't one-size-fits-all. The personalisation from the assessment means the protocol prioritises different elements for different profiles, but all eczema is individual and the protocol includes guidance on how to adjust when elements don't produce the expected response.

Why £39

The protocol is priced as a one-time purchase with lifetime access. We'd rather price it within reach of anyone dealing with eczema than at the level of a premium programme. The cost of a single GP appointment, or one month's supply of prescription emollient — and it covers ground that most clinical consultations don't have the time to address.

The 30-day money-back guarantee means the financial risk is ours. If you follow the protocol and at 30 days you see no positive change, email us for a full refund.